Pandit Jawaharlal Nehru, the first hon’ble Prime Minister of Independent India took initiative in 1958 and advised academicians to suggest the program to involve student youth in social service activities. The first committee was appointed under the chairmanship of DR.C.D.Deshwmukh to prepare a scheme for compulsory National Service by students prior to their admission for Degree courses. 

At the second stage prof.K.G.Saiyidain had undertaken a study of National Service by student Youth in several countries and he had recommended that the National Service may be introduced on a voluntary basis. 

Dr.Kothari(1964)who was the Chair Person of Education Commission recommended that students at all stages of education should be associated with some form of social service. In 1967, State Education Ministers, in a conference recommended that as the University students permitted to join in NCC, on a voluntary basis on alternative to NCC, they could be adored in the form of a new program that NSS(National Service Scheme). 

After that with the pursuance of vice-Chancellor and with the financial help of planning commission the NSS program was started on 24th September 1969, during the centenary years of Mahatma Gandhiji since than the National Service Scheme because very popular among the educated youth and lakhs of young people join in this social movement for service. 


 The overall concept of National Service Scheme (NSS) is to give an extension dimension to the Higher Education System and orient the student youth to community service while they are studying in Educational Institution. The educated youth who are expected to take care the reins of an administration in future are found to be unaware of the problems of the village/slum community and in certain cases are indifferent towards their needs and problems. It is felt that their interaction with the common villagers and slum dwellers will expose them to the realities of life and bring about a change in their perception. Moreover the student youth are harbingers of change in any society, more so they are motivated and imbibed with sense of values that upholds Descipline, Dignity of Labour, Sincerity, Inspiration service minded and patriotism. 

With the above things, the NSS proves to groom the student youth in to an active citizen, which brings about satisfaction to an individual and promotes peace in the community. The NSS volunteers participate in several social service activities like adoption of villagers, for intensive development work, carrying out the medico-social survey’s setting up of medical counters, programmes of mass immunization, sanitation drives, Adult education programmes for the weaker sections of the community, blood donation, helping orphanages and the physically handicapped etc. they also participate in useful campaigns for eradication of social evils, and popularization of the National accepted objectives like nationalism, Democracy, Secularism, Social harmony and development of scientific temper. 


“NOT ME BUT YOU” is the Motto or watch wood of the National Service Scheme. This expresses the essence of Democratic living and upholds the need for selfless service and appreciation of the other man’s point of view and also to show consideration for fellow human beings. It underlines that the welfare of an individual is ultimately depend on the welfare of the society as a whole. Therefore it should be the aim of the NSS to demonstrate this motto in its day to day. 

THE OBJECTIVES OF NSS NSS develops a sense of respect to the principles, values, right and obligations and to promote National Unity, Integrity, Non-Violence, Secularism democracy, and equality of law, socialism, and self-reliance, Dignity of Labour, Commitment to fight against injustice, inequality and cruelty. 
It develops sense of respect for our great historic and cultural heritage. 
It promotes spirit of respect and scientific attitude to others, encourage them to fight against evil practices corruption, dogmatism, caste system, communalism etc. 
The NSS understands the community in which they work. 
Identify the needs of problems in the community in the solution of which they can be involved. 
Develop among themselves a sense of civic responsibility. 
They apply their education in finding practical solutions to individual and community problems. 
Develop competence required for group living and sharing responsibilities.
 Acquire leadership qualities and democratic attitude. 
Develop capacity to meet emergencies and natural disasters. The NSS creates the awareness of National and International issues and prepare them to play an effective role in the construction of national and International economic politics and social systems. 

The symbol of the National Service Scheme is the wheel of the chariot of konark sun temple situated in Orissa. This giant wheel of the sun temple portray the cycle of creation 


Keeping the historic background and the Aims and objectives of National Service Scheme, the college has established NSS unit in 2014-2015 with the permission of the Osmania University,Hyderabad with the permitted strength of 100 volunteers,Programme Officer Mrs.K.Supriya,Lecturer in Computer Science.



Creating Opportunity 
Developing Skills 
Unleashing Potential


 “Degree students have employability skills at the time of completion of Degree, with Clarity on their career choice”.

To shape students across the state and make them globally acceptable citizens To promote government – Institution – Industry relations through training and placements. To provide the best of opportunities to students belong to weaker and marginalized sections. To provide Placements in Earn-while-Learn Scheme 


Colleges at undergraduate level have little scope for campus recruitments. Consequently, even the best the candidates from remote areas are deprived of opportunities to work in established institutions/ Companies. Majority of students are weak in industry related skills and Communication skills that these can be imparted well in student friendly Environment. 

Why JKCs? 

The Government of Andhra Pradesh initiated JKC in 2005 as a reliable solution to the problem of unemployment faced by students studying non-professional courses in Degree Colleges of AP. The ever increasing prominence of India on the global map has paved way for a growing demand for hard working and talented students good in Computer skills,Communication skills and industry related skills. The doors of global job market are opened to students who can speak fluently, compute quickly, write legibly and analyze logically. 

Jawahar Knowledge Centre’s primary aim is to provide intensive training to students in employable skills and enable students avail themselves of the bright opportunities in the global job market. Remarkably, the centers are best utilized by the poorest of the poor and marginalized sections of the society. Students from rural areas who have no access to advantages experienced by their urban counterparts are provided the latest technologies and opportunities to upgrade their skills and encouraged to compete for better standards of living. The centre received overwhelming response from day one and the encouraging placements add to its strength and objectives.

JKCs established in degree colleges provided with a world class infrastructure and experienced faculty are totally dedicated to students and totally involved in providing the best training to help the students climb the ladder of success. JKC helps students to realize their potential and aim high in life and particularly it motivates and encourages students to be creative, independent and self reliant. 

Students value JKC training as it enables them to relate skills learnt in JKC to their future employment. JKC does this by embedding skills pertaining to Communication, Personatility Development, Analytical & Logical Reasoning and Computer skills.

JKC In Brief 

Initiated JKC in 2005 

A reliable solution to the problem of unemployment faced by students studying non professional courses in Degree colleges. 

Provide intensive training to students in employable skills. Best utilised by the poorest of the poor and marginalized sections of the society

Major Sectors For Placements

Banking & Finance
Tele communications
Service Organizations


III Year Degree Students with good academic record.


Setting up of JKCs in the state, co-hosted by the best Government, Aided and Unaided Colleges in APSelect willing Students of III Year Degree from each facultyStudents will be trained in industry needed skills & in e-Governance projects CCE will pool the Best quality expertise from the Colleges/Universities and Industry to prepare the curriculum and impart training at the JKC Industry is invited for sharing of their know-how, best practices, Technologies, Tools and problems.


CCE will frame the Guidelines and administer the JKCs. Appointment of trained Mentors for all the JKCs and it is the main responsibility of the CCE to place the JKC students into job market.The CCE will tie up with different IT & ITeS companies and also with the companies in other areas of sector.The CCE will prepare the program manual for JKC and it will be communicated to all the Colleges.Workshops with the Principals, Key industry representatives will be arranged to explain the modalities of the program.Monitoring the execution of all the Programs pertaining to JKC activities by the CCE .

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